Logo

Three categories of logos exist and are often used in combination. These three categories are: Ideographs - freeform images that can be entirely abstract/ Pictographs - symbolic, representational images. / Logotypes - simple, textual representations, like a company’s initials. As a key part of an organization’s identity, a logo must try to communicate the brand essence of a company or what the organization represents. This makes designing logos a critical job for a graphic designer and is often a creative process that is heavy in research and consultation.